Strategic partnership between Berthon International and Sentinel Yachting in Palma de Mallorca.
Berthon, one of the world’s leading refit, engineering and blue water yacht sales specialists, employing 150 people (including 30 apprentices) has entered into a strategic partnership with Palma-based Sentinel Yachting to offer a full range of yacht management, engineering, maintenance, refit services and yacht sales, to be called Berthon Spain. It joins Berthon France and Berthon UK to compliment Mediterranean & European coverage respectively; Berthon USA in Newport Rhode Island covers the USA.
Under the terms of the agreement, Berthon has acquired a meaningful interest in Sentinel Yachting which has expanded rapidly since its incorporation in 2014 to offer full guardiennage packages, in-house engineering, electronics, fabrication, plumbing, rig-support and of course brokerage.
Commenting on the announcement, Sue Grant, Managing Director of Berthon International, said:
“Palma remains a key destination in the Western Mediterranean for yacht owners and managers looking for technical support and advice. In Sentinel we appreciate Andrew’s no-nonsense and transparent approach which match the values that have enabled Berthon to prosper as a family business since 1877. We now have a perfect base from which to offer great service to our clients whether they have yachts for sale with us or have bought and sold with us in the past, or indeed, are thinking of selling now .”
Andrew Fairbrass, Managing Director of Sentinel Yachting, said:
“An alliance with Berthon enables us to tap into over 100 years of experience and expertise, complementing our personal approach to building client relationships; with Berthon’s formidable worldwide network and infrastructure I believe the combination creates a unique proposition for Med-based yacht owners that we can now offer from our office and workshops in the centre of Palma.”
Notes to Editors:
Berthon has a workforce of highly skilled craftsmen specialising in the refit and repair of yachts of 40 to 100 feet, a 300 berth deep water marina, and an international brokerage that sells some 200 yachts each year.
Contact: Sue Grant
email@example.com; +44 (0) 1590 679222
Sentinel Yachting, based in Palma de Mallorca, offer a whole range of services to boats up to 100m. With a well-equipped workshop, offices & storage facility 5 minutes from the main shipyard, and an excellent team of engineers & shipwrights, they are well placed to offer support to all sizes and types of yachts.
Contact: Andrew Fairbrass
firstname.lastname@example.org; +34 6 74461405