The Berthon Sales Group – Navigating Carefully Through Covid19…

During these most difficult times, we are all adapting to a new world, full of restrictions and uncertainty. Although lockdowns are definitely frustrating on so many levels, the Berthon Sales Group would like to share with you how we are making the best of things.

Our brokers and support staff are now all working full time from home, struggling with unsuitable home office furniture, kitchen tables covered in home schooling and dodgy reception from garden sheds, all with good humour! But there is still a lot to do in order to achieve a smooth transition post lockdown.

We continue to market our international fleet of yachts through both digital and print advertising, social media and YouTube. Our brokers are now offering live yacht viewings via FaceTime where possible, allowing clients to interact remotely, ask questions as they tour and request the camera to show them whatever they want. It’s working very well! This ingenious idea came from our man Magnus in Sweden. FaceTime viewings have proven very popular if not essential on the Island of Orust, well before Covid19 changed our lives. It is certainly a wonderful tool to offer whilst travel remains restricted and as long as social distancing continues to be the new norm. We are looking at how we can develop this and intend to continue with it post Covid19.

We are excited to announce the development of our new Berthon International website which will be dedicated to our brokerage yachts, new yachts and which will incorporate all our overseas offices. We are fortunate that the whole team can now dedicate the necessary time and attention to this important project. Together we will produce a site our clients will find informative and easy to navigate and we look forward to launching this in the near future.

What better time to brush up on skills and learn new ones? There are a myriad of courses and teach-ins and now that we’ve done the research, the learning begins. We’re getting stuck into industry specific courses, honing social media skills, improving digital marketing knowledge and so much more.

We have now put the finishing touches to our 2020 Market Report. Within its contents, you will find the usual reports form our flight decks, how we are carrying on with Brexit and advice on its VAT implications, thoughts on a greener planet, a word on currency and so much more. Follow the link here: –https://www.berthoninternational.com/about-berthon-international/berthon-publications/yacht-market-report/.

From our various kitchen tables we have planned how we can further enhance our client service levels, and we’re coming up with lots of lovely ideas that are now in the works. The wonders of modern technology allow us to plot, discuss and share our thoughts with colleagues in 5 countries and over 2 continents. There is another side to this extraordinary period that is CoronaVirus, and when we get there we intend to finish the year on a positive note and with a clear vision on what we need to do next.

In the meantime, we are all super happy to take your calls, even if just for a chat.

We will enjoy fair winds and good sailing with you all once again in the not too distant future. In the meantime, please stay safe and well and we will see you on the other side.

Our latest yacht listings are available here – Yachts For Sale