Blog Category:
Yacht Market Report

Another grey and wintery day in Northern Europe, wrapped up warm in the Garden Shed, and yet another Berthon Forecast, this time for 2026. All around is the decay of…

BY FRANKIE MASON, DIRECTOR (https://bespokecrew.com/) For many yacht owners, moving from a smaller vessel to a larger yacht is an exciting and natural progression. More space, greater range, and the…

The title of this article was planned as ‘AI is Coming to Yachting’ as we see its inevitable march into our sport. But the fact is, that it’s here and…

Never has it been so easy to communicate – the web is full of it, and the humble cell phone normally has at least 5 different ways to get in…

NEWPORT, RHODE ISLAND, USA We now live in the age of the Tariff, due on anything imported into the USA that was not manufactured there, whether it’s a paper clip…

SOLARIS 55 The Solaris 55 showcases an uncompromised approach to modern hull design, delivering exceptional performance for cruising. Drawing on Solaris’ extensive experience across its range and a constant drive…

BY TOM RUFF FROM OCEANSKIES Important Change to Registration Eligibility for EU Citizen Yacht Owners Oceanskies are our go to people for Registration processes internationally and are a font of…

– BuzzSprout – Spotify – Apple – YouTube – iHeart (US Only) BY JOE FRANCIS AND RICHARD PHILLIPS FROM PKF FRANCIS CLARK The UK has rapidly emerged as one of…

BY ROBERT STEADMAN The Solaris Power desk at Berthon has been all about the 70 Long Range, which launched this year. She represents a clear statement of intent from Solaris….

BY ALAN MCILROY AND RICHARD BALDWIN SOLARIS 74 RS │ LUMINOUS III Solaris Yachts kicked off 2025 at boot Düsseldorf, presenting the Solaris 64 RS alongside the world premiere of…

BY MAGNUS KULLBERG OPEN YARD / ÖPPET VARV │PHOTO CREDIT JAMES TOMLINSON I have always enjoyed reading the Berthon Market Report. For many years, long before I became involved in…

BY ANDREW FAIRBRASS As Berthon Spain Service celebrates ten years in the Balearics, we reflect on a year of change, growth, and continued commitment to our clients, and look ahead…

BY SIMON TURNER, HENK SIJBRANDA AND NATHALIE MIQUEL-ELCANO BERTHON AT THE PALMA SUPERYACHT VILLAGE & INTERNATIONAL BOAT SHOW The last twelve months have been an important time for the Berthon…

BY ALAN BAINES, PETER AND JEANIE HOUGHTON, JONATHAN BANKS, JENNIFER STEWART AND BILL RUDKIN MOODY DS48 │ HEADING DOWN THE EAST SIDE OF MANHATTEN JUST BEFORE DAWN The United States…

BY LAWRENCE CARTER, SUSAN PITTS, HARRY SHUTLER AND ISABEL MOSS In a world inundated with content, opinion, and algorithm-driven noise, Berthon focus on the use of podcast, video, and photography…

BY ROBERT STEADMAN If the past year has reinforced one lesson, it’s that predicting geopolitics is a gamble. In last year’s report, I highlighted the potential impact of US import…

BY HUGH RAYNER Crikey, the last 12 months have been a blast in the Berthon Motor Yacht team hot seats, and current trends in this year are forecasting a very…

BY BEN COOPER I’ve spoken about this before, so it won’t come as much of a surprise that I am terrible at maths – not adding up commission, very good…

BY FILIPPO MARTINI The Italian yachting market delivered a mixed but resilient performance in 2025. The market showed stability, with pockets of growth in the superyacht segment, while smaller yachts…

BY ALAN MCILROY SO, 2025. WHAT CAN I SAY? We always thought it would be a challenging year. That said, Berthon has been around for a long time, and sailors…

BY SUE GRANT 2025, the year that was – and what a roller coaster we had! Just when everyone in the Sales Team at Berthon thought we’d had the year…

BY SUE GRANT When I sat down to write the 2017 Berthon Forecast, I did so against a backdrop of enormous change politically, economically and socially. 2016 was a very…

BY JOHN REDWOOD, CHARLES STANLEY’S CHIEF GLOBAL STRATEGIST 09.01.2018 The last few years have seen a good bull market in shares. It has also been a very worried bull market….

The march of the world-wide web over the past years has transformed the way that yachts are presented to potential owners. During a long career in yacht brokerage the writer…