Large Motor Yacht Sales | 2025

By Robert Steadman

As we venture into 2025, the market for large flybridge motor yachts has been significantly shaped by the events of the past year. 2024 saw a reliable and stable yachting market as the global economic situation began to stabilise following the uncertainty and fluctuations of 2022 and 2023. Whilst global inflation rates continued to ebb downward, and shipping costs fell dramatically, things were beginning to return to a semblance of normality, although of course, prices of new yachts have remained high. This naturally provided a boost to the pre-owned large flybridge motor yacht market. However, it didn’t take long to see significant discounts being offered by dealers, with new yachts flooding into their floor plans. Price reductions on the brokerage market followed, with condition and location playing a crucial role in successfully finding a buyer.

The reality of UK VAT paid status continues to slow the sale of larger brokerage flybridge motor yachts in the UK. Europeans, previously eager to own our well-maintained yachts for their waters, are no longer enquiring, now that they must contend with EU VAT chargeable on import. For British owners looking to keep their yachts in the EU, Temporary Admission (TA) remains a viable option, allowing yachts to cruise for up to 18 months without incurring EU VAT charges. This has also allowed manufacturers to export new yachts zero-rated to UK residents.

While the number of yachts sold remained relatively steady in 2024 compared to the previous year, there was a notable shift toward the high end of the quality spectrum, as wealthy buyers increasingly prioritised quality, luxury, and innovation. Luxury yacht builders such as Princess, San Lorenzo, Sunseeker, Ferretti, and Azimut maintained their dominance in the market, attracting buyers with their longstanding reputation for quality and performance. That said, the newer players in the market made impressive gains, and here I mean brands like Blue Game, Galeon, Pearl, Absolute, and Sirena yachts, who have achieved an impressive reputation for their styling, innovation, and client-led features.

In 2024, the pricing dynamics within the brokerage large flybridge motor yacht market revealed a shift in buyer expectation. Buyers have become more price-sensitive whilst still demanding high-quality craftsmanship and modern technology. As the luxury segment remains strong, there was an increased interest in yachts that offered sound value for money, including slightly more mature models that could benefit from a refit. On average, prices saw slight reductions across various segments, driven by increased competition and an influx of new models into the market. Buyers were particularly focused on yachts in good condition, with recent maintenance records and those equipped with the latest technological upgrades.

Additionally, regional variations in pricing remained significant. Yachts in key markets such as the Mediterranean, the UK, and the US saw different pricing structures based on demand, location, and availability. Interestingly, yachts located in prime cruising destinations often commanded higher prices, as buyers appreciated the opportunity of an easy buy and they could step aboard and start to use immediately on purchase.

Pearl 62 FIERY ANGEL

The demographic of buyers in 2024 showed a clear shift towards wealthier individuals prioritising quality and luxury of course, but now buyers are placing increasing importance on sustainability and innovative design. The typical buyer was often looking for yachts that not only offered exceptional performance but also advanced technology, fuel efficiency, and environmental savvy. These buyers do their sums carefully, often comparing both new and pre-owned models to ensure the best return on investment.

A key trend that emerged was the growing interest from buyers seeking yachts that can be cruised in remote areas. As hybrid and electric yachts gain traction, more buyers in this segment are looking for vessels equipped with state-of-the-art communications technology and extended onboard living capabilities. This trend also aligns with a broader shift towards longer-term cruising and onboard leisure, as many wealthy individuals are now focusing on enhancing their lifestyle experiences at sea.

Another evolving trend in 2024 was the increase in demand for charter yachts within the luxury market. Many buyers, particularly those new to yachting, opted to first charter yachts before committing to ownership. This offered them the flexibility to experience different yachts and understand the features that mattered to them before purchasing. The charter market continued to thrive, driven by a surge in demand for luxury yacht vacations.

Interestingly, a growing number of buyers also considered yacht purchase specifically for chartering purposes, viewing this as a sustainable investment strategy. With the global increase in affluent travellers seeking unique vacation experiences, charter yachts proved to be a sound asset. Many buyers were looking to acquire vessels that could be both a personal retreat and an income-generating venture, further boosting the demand for larger and more luxurious flybridge motor yachts.

As we step into 2025, the brokerage large flybridge motor yacht market is in an interesting place. With Tariffs in the USA market a real possibility, European manufacturers are braced to see how this plays out. Depending on what happens with this, we may see more new boat stock in the market which will increase the supply available to buyers in this segment. At Berthon, we are committed to leading the charge in providing the very best yacht sales and brokerage services. Whether you are looking to buy, sell, or simply explore your options, we invite you to work with us in 2025 and beyond. Here’s to another year of great adventures on the water. See you there!

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